Pssst... want an easy way to stay ahead of weekly consumer trends? Subscribe to our newsletter
GWI.
  • Platform
    • hooked-1111.pngBook a discovery call
      Chat with our experts
    • PLATFORM
      • Business-Chart-Metrics-Laptop.pngOverview

        Create unique audiences with over 250K profiling points

      • Play-Library-Playlist.pngSee how it works

        Watch the magic happen in this walkthrough video

  • Data
    • dataman.pngOur coverage
      Combine global and local reach using the world’s biggest study on online consumers
    • GET STARTED
      • Circle.pngCore

        Understand global internet users across 50+ markets

      • Star.pngUSA

        Zero in on 250 million internet users aged 16+ across 50 states

      • baby-child.pngKids

        Get the full picture of internet users aged 8-15 across 18 markets

      • user-target-search.pngCustom

        Ace your brand strategy with bespoke research and analysis

    • DIG DEEPER
      • Wine-Opener.pngAlcohol

        Uncork insights on drinking habits and preferences

      • Car.pngAutomotive

        Get in gear with car buying behaviors and preferences

      • Mobile-Devices.pngConsumer tech

        Prepare for the future with tech and device habits

      • Joystick.pngGaming

        Understand players and preferences beyond the console

      • shopping-bag-line.pngLuxury

        Explore shoppers’ evolving preferences and buying habits

      • basketball-ball-modern.pngSports

        Score with fandom and engagement insights

      • Airplane-Plane-Trip-Travel.pngTravel

        Get the lowdown on consumer getaways

      • suitcase-portfolio-1.pngWork

        Keep up with today’s business professionals

      • Clock-Time-Timer-Fast.pngZeitgeist

        Supercharge your strategy with up-to-the-moment topical data

  • Industries
    • indus.pngBook a discovery call
      Chat with uor experts
    • BY INDUSTRY
      • pencil-ruler.pngAgencies

        Win pitches and set your clients up for success

      • tv-retro.pngMedia

        Create content your target consumers crave

      • basketball-ball-modern.pngSports

        Win big with a detailed view of sports fandom

      • Joystick.pngGaming

        Game your way to the top by connecting with players

      • Bank.pngFinance

        Understand your audience’s digital journeys

      • shopping-bag-line.pngRetail

        Transform browsers to buyers with purchase journey intel

  • Resources
    • letterr.pngSubscribe now
      The only consumer insights newsletter you need to level up your conversations
    • RESOURCES
      • Pen-Tool-Vector.pngBlog

        Read up on the latest trends and get inspired

      • Book-Open.pngReports

        Get up close and personal with generations, behaviors, and journeys

      • Mic-Rec.pngWebinars

        Join our expert analysts for in-depth chats on the latest trends

      • Search-Loupe-Graph-Traffic-Conversion.pngCase studies

        See how the world’s biggest brands use our platform to drive success

      • Search-Graph-Traffic-Conversion.png2024 trends

        Discover the trends that’ll dominate 2024 with our annual Connecting the dots report

      • CalendarSchedule.pngEvents

        Find out what’s happening at GWI

      • email-letter-open-mail.pngNewsletter

        Sign up for a weekly dose of fresh consumer trends

  • Pricing
  • About
    • Man-running-laptop-phone.pngCome work with us
      Say hello to your next opportunity
    • ABOUT
      • Circle.pngAbout us

        Helping humans everywhere understand each other

      • UserProfile.pngFancy a new role?

        Find your place in our journey

      • UserProfile-1.pngMeet the team

        The people who make the magic happen

      • News.pngPress center

        Your one-stop shop for press releases, media kits, and brand assets

      • Chat-Messages-Bubble.pngWant to know more?

        Feel free to contact us with any questions, comments, or requests

  • Sign in
  • Book demo
GWI.
  • Platform

    Back

    • Sign in
    • Book demo
    • PLATFORM
    • Business-Chart-Metrics-Laptop.png

      Overview

    • Play-Library-Playlist.png

      See how it works

    • Book a discovery call

      Chat with our experts

      hooked-1111.png
  • Data

    Back

    • Sign in
    • Book demo
    • DATA
    • Circle.png

      Core

    • Star.png

      USA

    • baby-child.png

      Kids

    • user-target-search.png

      Custom

    • Wine-Opener.png

      Alkohol

    • Car.png

      Automotive

    • Mobile-Devices.png

      Consumer tech

    • Joystick.png

      Gaming

    • shopping-bag-line.png

      Luxury

    • basketball-ball-modern.png

      Sports

    • Airplane-Plane-Trip-Travel.png

      Travel

    • suitcase-portfolio-1.png

      Work

    • Clock-Time-Timer-Fast.png

      Zeitgeist

    • Our coverage

      Combine global and local reach using the world’s biggest study on online consumers

      dataman.png
  • Industries

    Back

    • Sign in
    • Book demo
    • SOLUTIONS BY INDUSTRY
    • pencil-ruler.png

      Agencies

    • tv-retro.png

      Media

    • basketball-ball-modern.png

      Sports

    • Joystick.png

      Gaming

    • Bank.png

      Finance

    • shopping-bag-line.png

      Retail

    • Book a discovery call

      Chat with our experts

      indus.png
  • Resources

    Back

    • Sign in
    • Book demo
    • RESOURCES
    • Pen-Tool-Vector.png

      Blog

    • Book-Open.png

      Reports

    • Mic-Rec.png

      Webinars

    • Search-Loupe-Graph-Traffic-Conversion.png

      Case studies

    • Search-Graph-Traffic-Conversion.png

      2024 Trends

    • Star.png

      Explore the data

    • CalendarSchedule.png

      Events

    • email-letter-open-mail.png

      Newsletter

    • otdletter.png

      Subscribe now

      The only consumer insights newsletter you need to level up your conversations

  • Pricing
  • About

    Back

    • Sign in
    • Book demo
    • ABOUT
    • Circle.png

      About us

    • UserProfile.png

      Fance a new role?

    • UserProfile-1.png

      Meet the team

    • News.png

      Press center

    • Chat-Messages-Bubble.png

      Want to know more?

    • Man-running-laptop-phone.png

      Come work with us

      Say hello to your next opportunity

  • Sign in
  • Book demo
mm

Ben Butling

Ben’s a Trends Analyst at GWI. While he continues to buy overpriced coffee, he is right on the money when it comes to the current trends, and always finds the value in the latest GWI consumer insights.
Trends

Luxury meets athleisure: Emerging trends in designer activewear

Get fresh
insights weekly

Subscribe to On the dot – the only consumer insights newsletter you need to power up your conversations.

On the Dot
Trends

A (brand) new era of trust: How to rebuild consumer confidence

Popular reads
Marketing

11 superfast ways to improve your ad targeting (without upping your spend)
Trends

6 trends for political media & news consumption in the US ahead of the 2024 Presidential Election
Trends

AI in search: Charting changing trends in search engines 

Get fresh insights weekly

Subscribe to On the dot – the only consumer insights newsletter you need to power up your conversations.

Our data
  • Our coverage
  • GWI Core
  • GWI USA
  • GWI Kids
  • GWI Alcohol
  • GWI Automotive
  • GWI Consumer Tech
  • GWI Gaming
  • GWI Luxury
  • GWI Sports
  • GWI Travel
  • GWI Work
  • GWI Zeitgeist
  • Custom research
Industries
  • Agency
  • Retail
  • Media
  • Sports
  • Gaming
  • Finance
Resources
  • Blog
  • Case studies
  • Reports
  • Webinars
  • Events
  • 2024 trends
  • Newsletter
  • Help center
Company
  • About us
  • Careers
  • Partnerships
  • Press
  • Students
  • Startups
  • Contact us
Legal
  • Terms and conditions
  • Privacy
  • Modern slavery statement
  • Gender pay gap report 2023
  • Gender pay gap report 2024
Back to top
GlobalWebIndex

Copyright © GWI 2024. All rights reserved.