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Doug Gorman
Doug’s a Trends Analyst at GWI. He's a fun-fact encyclopedia and documentary junkie, who likes uncovering the unexpected.
Chart of the Week
Changes in U.S. society not driven by the pandemic
Chart of the Week
The looming electric vehicle revolution
Chart of the Week
Celebrating Pride the right way
Chart of the Week
The state of play: 5 things to know about sports in 2021
Trends
How effective are ads on social media?
Trends
How drinking habits changed in 2020
Chart of the Week
How 2020 changed America
Chart of the Week
How intersectionality helps us understand diversity
Chart of the Week
Why kindness is currency in 2021
Chart of the Week
How COVID-19 has shaped online grocery trends
Trends
Non-voters: who are they and how can they be reached?
Trends
Undecided voters: what makes them tick?
Trends
4 U.S. media trends and what they mean for advertisers
Trends
U.S. insurance: top concerns among buyers
Chart of the Week
The new privacy landscape
Trends
Netflix, Disney+, Amazon Video & Hulu: how are streaming habits changing?
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Popular reads
Marketing
Going direct-to-consumer: how brands are making ecommerce work in 2022
Chart of the Week
Fashion for good: why sustainability is on trend
Chart of the Week
Top of the shops: 5 commerce trends worth watching in 2022
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