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Elise Hughes

As a Trends Analyst at GWI, Elise is constantly on the hunt for the latest trends. But when she's not digging through data, you can often find her at the cinema, exploring the ways in which the latest films shape the cultural zeitgeist. Elise is a lover of storytelling, whether it be on screen or with data.
Trends

Don’t believe the hype: 4 must-know marketing myths debunked

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Trends

Beating cybercrime: How businesses can stay one step ahead

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