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Isaac Hopkins

Isaac’s a Trends Analyst at GWI. The team's resident Gen Zer, he’s a keen runner, watches a lot of on-demand TV, and is passionate about the Chinese market — all of which he’s provided some pretty fire insights on.
Trends

What do consumers actually think of ads?

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Trends

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4 Things to Know about China’s Emerging Consumer Market in 2020

Trends

Retail Trends 2020: What to Look Out for

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