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Isaac Hopkins
Isaac’s a Trends Analyst at GWI. The team's resident Gen Zer, he’s a keen runner, watches a lot of on-demand TV, and is passionate about the Chinese market — all of which he’s provided some pretty fire insights on.
Trends
What do consumers actually think of ads?
Trends
Greece: Zeroing in on our newest market
Trends
5 ways vacationers have changed in 2021
Chart of the Week
How livestreams will support ecommerce 2.0
Chart of the Week
Nailing the customer experience in a digital-first world
Trends
New expectations in U.S. retail banking
Chart of the Week
Commerce is changing: here’s what you need to know
Chart of the Week
Christmas planning in 2020: 4 tips for marketers
Trends
Road to recovery: 4 things travel brands should know
Trends
Snapshot: coronavirus and economic confidence
Trends
Are businesses ready for remote working?
Chart of the Week
4 Things to Know about China’s Emerging Consumer Market in 2020
Trends
Retail Trends 2020: What to Look Out for
Chart of the Week
Wearables: Now a Health Essential?
Trends
6 Instagram Insights Every Marketer Should Know
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