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Isaac Hopkins
Isaac’s a Trends Analyst at GWI. The team's resident Gen Zer, he’s a keen runner, watches a lot of on-demand TV, and is passionate about the Chinese market — all of which he’s provided some pretty fire insights on.
Trends
What do consumers actually think of ads?
Trends
Greece: Zeroing in on our newest market
Trends
5 ways vacationers have changed in 2021
Chart of the Week
How livestreams will support ecommerce 2.0
Chart of the Week
Nailing the customer experience in a digital-first world
Trends
New expectations in U.S. retail banking
Chart of the Week
Commerce is changing: here’s what you need to know
Chart of the Week
Christmas planning in 2020: 4 tips for marketers
Chart of the Week
COVID-19: 6 key takeaways for brands
Chart of the Week
Why the call for sustainability is now louder than ever
Chart of the Week
How coronavirus is reshaping the luxury market
Trends
Road to recovery: 4 things travel brands should know
Trends
Snapshot: coronavirus and economic confidence
Trends
Are businesses ready for remote working?
Chart of the Week
4 Things to Know about China’s Emerging Consumer Market in 2020
Trends
Retail Trends 2020: What to Look Out for
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