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Lorna Keane
Lorna’s Associate Director, Content Marketing at GWI. Wordsmith by day, strategist by night – she’s a horror buff who likes turning simple ideas into big things with the help of the right data.
Marketing
Programmatic ad buying: when brands get it right
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Digital media planning: tips and tricks for baking in the right audience insights
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Why brands are moving audience research in-house
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Creating consumer insights: A quick guide to great research
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10 mental health campaigns that are making a difference
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Why customer journey mapping matters more than ever
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Customer perception: knowing and measuring how your consumers think
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Quick ways to improve your audience segmentation
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5 lessons from research pros on leading with insight
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12 original advertising campaigns from 2019, led by insight
Campaign of the Month
Campaign of the Month: Volvo – ‘Equal Vehicles for All’
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Why Every Creative Brief Should be Data-Driven
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9 brilliant examples of personalized marketing and why they worked
Campaign of the Month
Campaign of the Month: Shell – ‘The Great Travel Hack’
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Target market segmentation: how to use it to your advantage
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10 ad campaigns inspired by powerful consumer insights
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