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Lorna Keane

Lorna’s Content Marketing Director at GWI. Wordsmith by day, strategist by night – she’s a horror buff who likes turning simple ideas into big things with the help of the right data.
Marketing

Audience profiling: The ultimate guide

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5 examples of programmatic ad buying: brands getting it right

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Target market segmentation: how to use it to your advantage

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Why brands are moving audience research in-house

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Why customer journey mapping matters more than ever

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Customer perception: knowing and measuring how your consumers think

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12 original advertising campaigns from 2019, led by insight

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5 things that give independent agencies a competitive edge (from the experts)

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