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Lorna Keane

Lorna’s Content Marketing Director at GWI. Wordsmith by day, strategist by night – she’s a horror buff who likes turning simple ideas into big things with the help of the right data.
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5 examples of programmatic ad buying: brands getting it right

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10 mental health campaigns that are making a difference

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Target market segmentation: how to use it to your advantage

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Why brands are moving audience research in-house

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Why customer journey mapping matters more than ever

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Customer perception: knowing and measuring how your consumers think

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Quick ways to improve your audience segmentation

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5 lessons from research pros on leading with insight

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12 original advertising campaigns from 2019, led by insight

Campaign of the Month

Campaign of the Month: Volvo – ‘Equal Vehicles for All’

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Why Every Creative Brief Should be Data-Driven

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9 brilliant examples of personalized marketing and why they worked

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Campaign of the Month: Shell – ‘The Great Travel Hack’

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10 ad campaigns inspired by powerful consumer insights

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4 Things CPG Brands Should Know about U.S. and Chinese Mothers in 2019

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Year in Review: The Best Data-Driven Marketing Campaigns of 2018

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