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Lorna Keane
Lorna’s Content Marketing Director at GWI. Wordsmith by day, strategist by night – she’s a horror buff who likes turning simple ideas into big things with the help of the right data.
Marketing
Audience profiling: The ultimate guide
Marketing
5 examples of programmatic ad buying: brands getting it right
Marketing
Target market segmentation: how to use it to your advantage
Marketing
Why brands are moving audience research in-house
Marketing
Why customer journey mapping matters more than ever
Marketing
Customer perception: knowing and measuring how your consumers think
Marketing
5 lessons from research pros on leading with insight
Marketing
12 original advertising campaigns from 2019, led by insight
Campaign of the Month
Campaign of the Month: Volvo – ‘Equal Vehicles for All’
Marketing
Why Every Creative Brief Should be Data-Driven
Marketing
9 brilliant examples of personalized marketing and why they worked
Campaign of the Month
Campaign of the Month: Shell – ‘The Great Travel Hack’
Marketing
4 Things CPG Brands Should Know about U.S. and Chinese Mothers in 2019
Marketing
Year in Review: The Best Data-Driven Marketing Campaigns of 2018
Campaign of the Month
Campaign of the Month: One Number Different – YMCA of the USA
Small agency
5 things that give independent agencies a competitive edge (from the experts)
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