GWI.
Our data
Custom services
Resources
Pricing
About
Our data
Custom services
Resources
Pricing
About
Lorna Keane
Lorna’s Associate Director, Content Marketing at GWI. Wordsmith by day, strategist by night – she’s a horror buff who likes turning simple ideas into big things with the help of the right data.
Marketing
Why brands are moving audience research in-house
Marketing
Creating consumer insights: A quick guide to great research
Marketing
10 mental health campaigns that are making a difference
Marketing
Why customer journey mapping matters more than ever
Marketing
Customer perception: knowing and measuring how your consumers think
Marketing
Quick ways to improve your customer segmentation
Marketing
5 lessons from research pros on leading with insight
Marketing
12 original advertising campaigns from 2019, led by insight
Campaign of the Month
Campaign of the Month: Volvo – ‘Equal Vehicles for All’
Marketing
Digital Media Planning: The Beginner’s Guide
Marketing
Why Every Creative Brief Should be Data-Driven
Marketing
9 brilliant examples of personalized marketing and why they worked
Campaign of the Month
Campaign of the Month: Shell – ‘The Great Travel Hack’
Marketing
Target Market Segmentation: How to Use it to your Advantage
Marketing
10 ad campaigns inspired by powerful consumer insights
Marketing
4 Things CPG Brands Should Know about U.S. and Chinese Mothers in 2019
Previous
1
2
3
4
5
Next
Popular reads
Trends
Green consumerism: what you need to know
Marketing
Customer touchpoints: knowing what’s working and why
Marketing
Why brands are moving audience research in-house
Never miss a post
By subscribing, you confirm you’re happy for us to send you our latest articles.
