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Lorna Keane

Lorna’s Content Marketing Director at GWI. Wordsmith by day, strategist by night – she’s a horror buff who likes turning simple ideas into big things with the help of the right data.
Small agency

5 things that give independent agencies a competitive edge (from the experts)

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Campaign of the Month

Campaign of the Month: Change the Facts, Not the Fro – Ogilvy

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Campaign of the Month: Ad Council – End Family Fire

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Campaign of the Month: NCDV – The Not-So-Beautiful Game

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Campaign of the Month: TDOT – Nobody Trashes Tennessee

Marketing

Why Smart Consumer Insight Should Matter to Your Brand

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Why Brands Need to Understand the Customer Journey

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Campaign of the Month: ‘Outside is Ours’ – Kopparberg

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A Buyer’s Guide to Audience Data: What Every Decision-Maker Should Ask

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Campaign of the Month: Tobacco Free Florida – The Reasons

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4 Lessons from the Experts on a Winning Social Media Strategy

Marketing

How to Create a Pen Portrait of Your Consumer in 5 Easy Steps

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Campaign of the Month: Snickers – You’re not you when you’re hungry

Campaign of the Month

Campaign of the Month: McCain – Here’s to Love

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Campaign of the Month: Ad Council – Seize the Awkward

Marketing

How to Optimize Your Channel Planning in Four Easy Steps

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