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Lorna Keane
Lorna’s Content Marketing Director at GWI. Wordsmith by day, strategist by night – she’s a horror buff who likes turning simple ideas into big things with the help of the right data.
Campaign of the Month
Campaign of the Month: Change the Facts, Not the Fro – Ogilvy
Campaign of the Month
Campaign of the Month: Ad Council – End Family Fire
Campaign of the Month
Campaign of the Month: NCDV – The Not-So-Beautiful Game
Campaign of the Month
Campaign of the Month: TDOT – Nobody Trashes Tennessee
Marketing
Why Smart Consumer Insight Should Matter to Your Brand
Marketing
Why Brands Need to Understand the Customer Journey
Campaign of the Month
Campaign of the Month: ‘Outside is Ours’ – Kopparberg
Marketing
A Buyer’s Guide to Audience Data: What Every Decision-Maker Should Ask
Campaign of the Month
Campaign of the Month: Tobacco Free Florida – The Reasons
Marketing
4 Lessons from the Experts on a Winning Social Media Strategy
Marketing
How to Create a Pen Portrait of Your Consumer in 5 Easy Steps
Campaign of the Month
Campaign of the Month: Snickers – You’re not you when you’re hungry
Campaign of the Month
Campaign of the Month: McCain – Here’s to Love
Campaign of the Month
Campaign of the Month: Ad Council – Seize the Awkward
Marketing
How to Optimize Your Channel Planning in Four Easy Steps
Campaign of the Month
Campaign of the Month: 2018 Goals – Spotify
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