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Lorna Keane
Lorna’s Content Marketing Director at GWI. Wordsmith by day, strategist by night – she’s a horror buff who likes turning simple ideas into big things with the help of the right data.
Campaign of the Month
Campaign of the Month: What If – Pinterest
Case Studies
How MediaCom Uses Consumer Insights to Get More Targeted
Marketing
A Beginner’s Guide to Data-Driven Marketing
Campaign of the Month
Campaign of the Month: This is Yoga – Lululemon
Case Studies
How TMW Unlimited Puts Audience Profiling into Practice
Marketing
How Publishers Should Respond to Ad-Blocking
Marketing
How to Turn Data into Insight in Five Simple Steps
Marketing
4 Essential Audience Segmentation Tips for Media Planners
Marketing
The New Consumer Journey: Why Social Media Matters
Campaign of the Month
Campaign of the Month: United Against Dementia – Alzheimer’s Society
Marketing
Why Authenticity Should Matter to Your Brand
Marketing
5 Ways to Boost Campaign Success With Data-Driven Buyer Personas
Marketing
5 Questions to Consider Before Creating Your Marketing Strategy
Marketing
The Social Media Playbook for Agency Planners
Marketing
Metrics that Matter: 5 Questions to Consider on Your Marketing ROI
Marketing
4 Simple Ways to Drive Better Ad Campaigns Using Audience Insights
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