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Becky Boyle
Becky is a Senior Copywriter at GWI. A keen cook and ex-resident DJ, she swapped decks for data to spin stories worth the hype.
Marketing
Music streaming in Asia-Pacific: 8 unskippable statistics for brands
Marketing
10 retail trends to watch in 2023
Marketing
Measuring the value of audience profiling
Marketing
The 10 most important social media statistics for 2022
Marketing
How to drive better engagement with audience profiling
Marketing
9 podcast facts every marketer should know
Marketing
8 weird consumer spending trends
Marketing
The real value of self-service insights
Product
4 things you probably didn’t know you could do with GWI
Marketing
Fact or fiction: what it actually means to be data-led in 2022
Marketing
Year-ahead planning: 3 hacks for data-led agencies
Popular reads
Marketing
Advertising effectiveness: everything you need to know
Marketing
Audience profiling: The ultimate guide
Trends
The biggest consumer trends for 2023: A marketer’s guide
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