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Sam Ernest-Jones

Sam’s Senior Content and SEO Writer at GWI. He loves cycling, cooking and weaving stories from data. (Not all at the same time.)
Marketing

Ask the agency: the three pillars of agency growth

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Small agency

How insight drives growth for independent agencies

Marketing

Ad testing: put the science behind your next campaign

Marketing

Ask the agency: dissecting the sports viewership multiverse

Marketing

Customer touchpoints: knowing what’s working and why

Marketing

Juggling data: knowing what to prioritize and why

Product

How to calculate market size with survey data

Marketing

Brand reputation: why measurement matters

Marketing

Managing uncertainty in the shifting world of retail

Marketing

Agile brand strategies that hit the mark in 2020

Marketing

The 5G market: sizing up the opportunity

Marketing

Shaping a B2B marketing strategy that’s driven by data

Product

How to refresh your target segments

Marketing

Why your segments need a refresh

Product

Assessing the impact of coronavirus on your audience

Marketing

Tightening budgets: how to deliver results from your content strategy

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