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Sam Ernest-Jones
Sam’s Senior Content and SEO Writer at GWI. He loves cycling, cooking and weaving stories from data. (Not all at the same time.)
Marketing
Customer touchpoints: knowing what’s working and why
Marketing
Juggling data: knowing what to prioritize and why
Product
How to calculate market size with survey data
Marketing
Brand reputation: why measurement matters
Marketing
Managing uncertainty in the shifting world of retail
Marketing
Agile brand strategies that hit the mark in 2020
Marketing
The 5G market: sizing up the opportunity
Marketing
Shaping a B2B marketing strategy that’s driven by data
Product
How to refresh your target segments
Marketing
Why your segments need a refresh
Product
Assessing the impact of coronavirus on your audience
Marketing
Tightening budgets: how to deliver results from your content strategy
Marketing
Ethical marketing: 5 brands proving their purpose in uncertain times
Marketing
How to ‘get personal’ with psychographic research
Product
Taking your analysis further: 4 things you can do with crosstab builder
Marketing
Cashing in on banking trends: a guide for brands
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