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Sam Ernest-Jones
Sam’s Senior Content and SEO Writer at GWI. He loves cycling, cooking and weaving stories from data. (Not all at the same time.)
Marketing
Ask the agency: the three pillars of agency growth
Small agency
How insight drives growth for independent agencies
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Ad testing: put the science behind your next campaign
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Ask the agency: dissecting the sports viewership multiverse
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Juggling data: knowing what to prioritize and why
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How to calculate market size with survey data
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Brand reputation: why measurement matters
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Managing uncertainty in the shifting world of retail
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Agile brand strategies that hit the mark in 2020
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The 5G market: sizing up the opportunity
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Shaping a B2B marketing strategy that’s driven by data
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How to refresh your target segments
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Why your segments need a refresh
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Tightening budgets: how to deliver results from your content strategy
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Ethical marketing: 5 brands proving their purpose in uncertain times
Product
Taking your analysis further: 4 things you can do with crosstab builder
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