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Sofie Lundberg
Sofie’s Senior Content Marketing Manager at GWI. She loves knitting jumpers while listening to true crime podcasts, and brings the same multi-tasking skills to her work.
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Why passion points are key for audience intelligence
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New year, new you: 2022 ain’t all about dieting
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Using kids research (with a difference) to future-proof your ideas
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How agencies can win more projects with the right research
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Mapping the new B2B journey
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Why it’s time for beauty brands to reassess their influencer strategy
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The new U.S. consumer mindset & why this data matters more
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Why psychographic data is crucial in times of crisis
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Driving brand loyalty in a crisis: what CPG brands should know
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CPG Marketing: 8 Things Brands Should Know About their Audience
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Social Media Marketing Strategy: What it Really Takes to Make it Work
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Who are the New Gamers and How Can You Reach Them?
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Ad Waste: How Consumer Insight Can Help Media Owners Cut Down
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5 CPG Brands Successfully Marketing to Moms
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These 5 Brands Aced Personalized Marketing in 2018
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5 low-cost ways to tap into ecommerce trends in 2019
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