GWI.
Our data
Our platform
Resources
Pricing
About
Our data
Our platform
Resources
Pricing
About
Tom Morris
Tom’s a Senior Trends Analyst at GWI. A trend-spotter in the streets and wizard in Google sheets; he likes Oasis, drawing, and gaming.
Chart of the Week
The FIFA World Cup is nearly here, so where’s all the fanfare?
Chart of the Week
Japan: An unlikely metaverse candidate?
Chart of the Week
The US consumer dilemma: It ain’t easy being green
Chart of the Week
Just what’s happening with the metaverse?
Trends
Green consumerism: who cares about the environment?
Chart of the Week
Unsure about the metaverse? Here’s what you (might) need to know
Chart of the Week
Sustainability in 2022: The e-waste problem
Chart of the Week
What new looks in personal care mean for inclusive beauty
Chart of the Week
High hopes for CBD
Chart of the Week
Fans are back, but what’s changed? Things to know about sports in 2021
Trends
Crafting a winning esports campaign with gamer insights
Chart of the Week
The pandemic changed boomers’ relationship with tech. Here’s how.
Trends
What to know about gaming’s newest characters
Chart of the Week
Targeting gaming audiences: has the pandemic made it easier?
Chart of the Week
Dating in 2021: swiping left on COVID-19
Chart of the Week
Valentine’s Day 2021: A holiday that’s flirting with change
Previous
1
2
Next
Popular reads
Marketing
Advertising effectiveness: everything you need to know
Marketing
Audience profiling: The ultimate guide
Trends
The biggest consumer trends for 2023: A marketer’s guide
Never miss a post
By subscribing, you confirm you’re happy for us to send you our latest articles.
