Discover 2024's biggest consumer trends. Our Connecting the dots report is out now.
GWI.
  • Platform

    Take it for a test drive

    Get a taster of GWI

    PLATFORM

    • Overview
      Create unique audiences with over 250K profiling points

    • See how it works
      Watch the magic happen in this walkthrough video

  • Data

    Our coverage

    Combine global and local reach using the world’s biggest study on online consumers

    GET STARTED

    • Core
      Understand global internet users aged 16-64 across 53 markets

    • USA
      Zero in on 250 million internet users aged 16+ across 50 states

    • Kids
      Get the full picture of internet users aged 8-15 across 18 markets

    • Custom
      Ace your brand strategy with bespoke research and analysis

    DIG DEEPER

    • Alcohol
      Uncork insights on drinking habits and preferences

    • Automotive
      Get in gear with car buying behaviors and preferences

    • Consumer tech
      Prepare for the future with tech and device habits

    • Gaming
      Understand players and preferences beyond the console

    • Luxury
      Explore shoppers’ evolving preferences and buying habits

    • Sports
      Score with fandom and engagement insights

    • Travel
      Get the lowdown on consumer getaways

    • Work
      Keep up with today’s business professionals 

    • Zeitgeist
      Supercharge your strategy with up-to-the-moment topical data

  • Solutions

    Book a discovery call

    Chat with our experts

    BY INDUSTRY

    • Agencies
      Win pitches and set your clients up for success

    • Media
      Create content your target consumers crave

    • Sports
      Win big with a detailed view of sports fandom

    • Gaming
      Game your way to the top by connecting with players

    • Finance
      Understand your audience’s digital journeys

    • CPG/Retail
      Transform browsers to buyers with purchase journey intel

  • Resources

    Subscribe now

    The only consumer insights newsletter you need to level up your conversations

    RESOURCES

    • Blog
      Read up on the latest trends and get inspired

    • Reports
      Get up close and personal with generations, behaviors, and journeys

    • Webinars
      Join our expert analysts for in-depth chats on the latest trends

    • Case studies
      See how the world’s biggest brands use our platform to drive success

    • 2024 trends
      Discover the trends that’ll dominate 2024 with our annual Connecting the dots report

    • Free tools
      Take our platform for a mini test drive

    • Events
      Find out what’s happening at GWI

  • Pricing
  • About

    Come work with us

    Say hello to your next opportunity

    ABOUT

    • About us
      Helping humans everywhere understand each other

    • Fancy a new role?
      Find your place in our journey

    • Meet the team
      The people who make the magic happen

    • Press center
      Your one-stop shop for press releases, media kits, and brand assets

    • Want to know more?
      Feel free to contact us with any questions, comments, or requests

  • Sign in
  • Book demo
GWI.
  • Platform

    Back

    • Sign in
    • Book demo

    Take it for a test drive

    Get a taster of GWI

    PLATFORM

    • Overview

    • See how it works

  • Data

    Back

    • Sign in
    • Book demo

    Our coverage

    Combine global and local reach using the world’s biggest study on online consumers

    DATA

    • Core

    • USA

    • Kids

    • Custom

    • Alcohol

    • Automotive

    • Consumer tech

    • Gaming

    • Luxury

    • Sports

    • Travel

    • Work

    • Zeitgeist

  • Solutions

    Back

    • Sign in
    • Book demo

    Book a discovery call

    Chat with our experts

    SOLUTIONS BY INDUSTRY

    • Agencies

    • Media

    • Sports

    • Gaming

    • Finance

    • CPG/Retail

  • Resources

    Back

    • Sign in
    • Book demo

    Subscribe now

    The only consumer insights newsletter you need to level up your conversations

    RESOURCES

    • Blog

    • Reports

    • Webinars

    • Case studies

    • 2024 trends

    • Free tools

    • Events

  • Pricing
  • About

    Back

    • Sign in
    • Book demo

    Come work with us

    Say hello to your next opportunity

    ABOUT

    • About us

    • Fancy a new role?

    • Meet the team

    • Press center

    • Want to know more?

  • Sign in
  • Book demo

Chart of the Week articles

Our weekly charts give you timely insight into the most trending topics across consumer groups, markets, and industries. Browse our free library of resources to get bite-sized, infinitely useable snapshots of the audiences you’re targeting, created using our very latest research conducted across 48 countries.

Chart of the Week

How Brands Can Engage Video Creators on Social Media

Get bite-sized insight

By subscribing, you confirm you’re happy for us to send you our weekly insight bulletin.

Chart of the Week

Online Shopping Returns: Everything Retailers Need to Know

Chart of the Week

Will 2018 be Social Media’s Most Influential Year for Festive Shopping?

Chart of the Week

AR vs VR: The Challenges and Opportunities in 2019

Chart of the Week

Why Word-of-Mouth Marketing is Crucial for a Winning Brand Strategy

Chart of the Week

How to Decrypt the Cryptocurrency Consumer

Chart of the Week

What’s the Next Big Thing for Voice Assistants in 2019?

Chart of the Week

Rethinking “Trust” in a New Era of Data Privacy

Chart of the Week

Can Esports Actually Make it into the Mainstream?

Chart of the Week

How ‘Social’ is Social Media?

Chart of the Week

International TV Channels Have Untapped Audiences Waiting for Advertisers

Chart of the Week

What Every Marketer Should Know about Targeting Students

Chart of the Week

1 in 5 Consumers are Taking a Digital Detox

Chart of the Week

Mobile Phone Fatigue Hits 1 in 3 UK and U.S. Consumers

Chart of the Week

4 Things to Know about Cart Abandonment

Chart of the Week

5 Trends to Know for Influencer Marketing Success

  • Previous
  • 1
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • Next

Get bite-sized insight

By subscribing, you confirm you’re happy for us to send you our weekly insight bulletin.

Our data
  • Our coverage
  • GWI Core
  • GWI USA
  • GWI Kids
  • GWI Alcohol
  • GWI Automotive
  • GWI Consumer Tech
  • GWI Gaming
  • GWI Luxury
  • GWI Sports
  • GWI Travel
  • GWI Work
  • GWI Zeitgeist
  • Custom research
Industries
  • Agency
  • CPG & Retail
  • Media
  • Sports
  • Gaming
  • Finance
Resources
  • Blog
  • Case studies
  • Reports
  • Webinars
  • Events
  • 2024 trends
  • Newsletter
  • Help center
Company
  • About us
  • Careers
  • Partnerships
  • Press
  • Students
  • Startups
  • Contact us
Legal
  • Terms and conditions
  • Privacy
  • Modern slavery statement
  • Gender pay gap report
  • California residents
Back to top
GlobalWebIndex

Copyright © GWI 2023. All rights reserved.