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Marketing articles

Get more from your marketing with free insight-driven resources and guidance. Explore the latest trending topics across commerce, advertising and media planning, featuring how-to guides and thought leadership articles on personalization, customer journey analysis, data analytics and more.

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How to Revive Your Programmatic Advertising in the Wake of GDPR

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Six Signs You Need Custom Audience Research to Improve Your Marketing Strategy

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The Best Insight-Driven Ad Campaigns of the 2018 World Cup

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5 Lessons from the Experts on Targeting Sports Fans

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2018 World Cup: Three Tips for Marketers to Drive Engagement

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Insight for SMEs: 10 Ways to Make Digital Advertising More Cost-Effective

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Why Smart Consumer Insight Should Matter to Your Brand

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4 Insights into World Cup Fans Every Marketer Should Know

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Why Brands Need to Understand the Customer Journey

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How Data Privacy is Changing and How Brands Can Measure Up

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A Buyer’s Guide to Audience Data: What Every Decision-Maker Should Ask

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Retail Banking: Using Insight to Create a Consumer-Centric Brand

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Audience profiling in practice: perfecting the art of segmentation

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5 Ways Smart Media Brands Are Using Insight to Drive Revenue

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4 Lessons from the Experts on a Winning Social Media Strategy

Marketing

How to Create a Pen Portrait of Your Consumer in 5 Easy Steps

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