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Marketing articles

Get more from your marketing with free insight-driven resources and guidance. Explore the latest trending topics across commerce, advertising and media planning, featuring how-to guides and thought leadership articles on personalization, customer journey analysis, data analytics and more.

Marketing

The Role of Consumer Insight in Social Media Marketing

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6 Things Every Brand Should Know about Hispanic Consumers

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Marketing Attribution: Choosing a Data-Driven Model that Works

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Why Personalization Matters: How to Prove You Know Your Audience

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5 Things Every Brand Should Know about Millennials in 2018

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A Beginner’s Guide to Interest-Based Targeting

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How to Optimize Your Channel Planning in Four Easy Steps

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Year in Review: 4 Inspiring Examples of Authentic Marketing from 2017

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Year in Review: 4 Lessons on Brand Health from 2017

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The Power of Emotive Marketing in Seasonal Campaigns

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4 Ways to Generate Brand Advocates

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Five Holiday Marketing Campaigns that Hit the Mark

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A Beginner’s Guide to Programmatic Advertising that Works

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The Social Media Metrics You Should Measure & Why

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We’re Partnering with Publicis Media for Global Planning and Activation 

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How to Boost your Marketing Campaigns with Customer Insight

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