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Marketing articles

Get more from your marketing with free insight-driven resources and guidance. Explore the latest trending topics across commerce, advertising and media planning, featuring how-to guides and thought leadership articles on personalization, customer journey analysis, data analytics and more.

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Marketing Analytics: How to Prove Your Marketing is Worth the Spend

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How to Choose the Right Marketing Techniques for Effective Brand Management

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How to Master the Art of Social Media Marketing

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Profiling for Success: Why Audience Profiling Matters for Customer Success

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Why Traditional Media is King for Building Your Brand Following

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Three Simple Ways to Shift Brand Perceptions

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A Beginner’s Guide to Data-Driven Marketing

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Audience profiling made easy: everything you need to know

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How Publishers Should Respond to Ad-Blocking

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How to Turn Data into Insight in Five Simple Steps

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4 Essential Audience Segmentation Tips for Media Planners

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The New Consumer Journey: Why Social Media Matters

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Why Authenticity Should Matter to Your Brand

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5 Ways to Boost Campaign Success With Data-Driven Buyer Personas

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Why We Don’t Use Device Meters

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5 Questions to Consider Before Creating Your Marketing Strategy

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