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Marketing articles

Get more from your marketing with free insight-driven resources and guidance. Explore the latest trending topics across commerce, advertising and media planning, featuring how-to guides and thought leadership articles on personalization, customer journey analysis, data analytics and more.

Marketing

A Beginner’s Guide to Data-Driven Marketing

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How Publishers Should Respond to Ad-Blocking

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How to Turn Data into Insight in Five Simple Steps

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4 Essential Audience Segmentation Tips for Media Planners

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The New Consumer Journey: Why Social Media Matters

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Why Authenticity Should Matter to Your Brand

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5 Ways to Boost Campaign Success With Data-Driven Buyer Personas

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Why We Don’t Use Device Meters

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5 Questions to Consider Before Creating Your Marketing Strategy

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The Social Media Playbook for Agency Planners

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Why the Future of Web Analytics is People

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Metrics that Matter: 5 Questions to Consider on Your Marketing ROI

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6 Global Trends Driving Audience-Centric Marketing in 2017

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4 Simple Ways to Drive Better Ad Campaigns Using Audience Insights

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Why Marketing that Works Means Getting Back to Basics

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The Smart Marketer’s Guide to Social Media

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