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Marketing articles

Get more from your marketing with free insight-driven resources and guidance. Explore the latest trending topics across commerce, advertising and media planning, featuring how-to guides and thought leadership articles on personalization, customer journey analysis, data analytics and more.

Marketing

How to Identify a Target Group for Your Campaigns

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Marketing

How Behavioral Analytics is Transforming the Marketing Game

Marketing

A Beginner’s Guide to Marketing Research: Where Do You Start?

Marketing

Where Do the Best Marketing Ideas Come From?

Marketing

Marketing Analytics: How to Prove Your Marketing is Worth the Spend

Marketing

How to Choose the Right Marketing Techniques for Effective Brand Management

Marketing

How to Master the Art of Social Media Marketing

Marketing

Profiling for Success: Why Audience Profiling Matters for Customer Success

Marketing

Why Traditional Media is King for Building Your Brand Following

Marketing

Three Simple Ways to Shift Brand Perceptions

Marketing

A Beginner’s Guide to Data-Driven Marketing

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How Publishers Should Respond to Ad-Blocking

Marketing

How to Turn Data into Insight in Five Simple Steps

Marketing

4 Essential Audience Segmentation Tips for Media Planners

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The New Consumer Journey: Why Social Media Matters

Marketing

Why Authenticity Should Matter to Your Brand

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