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Marketing articles

Get more from your marketing with free insight-driven resources and guidance. Explore the latest trending topics across commerce, advertising and media planning, featuring how-to guides and thought leadership articles on personalization, customer journey analysis, data analytics and more.

Marketing

Audience profiling: The ultimate guide

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How to connect with consumers at every stage of the travel purchase journey

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How to conduct a market survey that works

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10 must-know travel trends for 2023

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3 ways to activate your data and create digital ads your audiences love

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How to nail your marketing messaging with audience profiling

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Measuring the value of audience profiling

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5 key characteristics of US Generation Alpha 

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The 10 most important social media statistics for 2022

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Ace your next ad sales pitch with these 6 tips

Marketing

Roe v. Wade: What American employees want companies to do now

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How to drive better engagement with audience profiling

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12 brands using NFTs, the metaverse, and crypto right now 

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9 podcast facts every marketer should know 

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5 ways sports brands can reach new audiences

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5 stats about millennials every marketer should know

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