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Marketing articles

Get more from your marketing with free insight-driven resources and guidance. Explore the latest trending topics across commerce, advertising and media planning, featuring how-to guides and thought leadership articles on personalization, customer journey analysis, data analytics and more.

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Year-ahead planning: 3 hacks for data-led agencies

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New year, new you: 2022 ain’t all about dieting

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Going direct-to-consumer: how brands are making ecommerce work in 2022

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Ask the agency: the three pillars of agency growth

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4 ways local knowledge benefits businesses

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Moving your data in-house: 5 boxes your research partner has to tick

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Ad testing: put the science behind your next campaign

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6 ways brands are driving ROI with in-house audience research

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Using kids research (with a difference) to future-proof your ideas

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Quick tips on finding the right data, faster

Marketing

Ask the agency: dissecting the sports viewership multiverse

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Why brands are moving audience research in-house

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Insight in action: proving the value of in-game advertising

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Customer touchpoints: knowing what’s working and why

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Three big research challenges (and how to overcome them)

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Juggling data: knowing what to prioritize and why

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