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Marketing articles

Get more from your marketing with free insight-driven resources and guidance. Explore the latest trending topics across commerce, advertising and media planning, featuring how-to guides and thought leadership articles on personalization, customer journey analysis, data analytics and more.

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Quick tips on finding the right data, faster

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Ask the agency: dissecting the sports viewership multiverse

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Why brands are moving audience research in-house

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Insight in action: proving the value of in-game advertising

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Customer touchpoints: knowing what’s working and why

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Three big research challenges (and how to overcome them)

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Juggling data: knowing what to prioritize and why

Marketing

Why the world needs better gaming data

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How the right sports data helps you sell to fans

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Brand reputation: why measurement matters

Marketing

Why your market research team is more valuable than ever

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Managing uncertainty in the shifting world of retail

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Where to from here? Agency wisdom for 2021

Marketing

Agile brand strategies that hit the mark in 2020

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How agencies can win more projects with the right research

Marketing

Mapping the new B2B journey

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