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Marketing articles

Get more from your marketing with free insight-driven resources and guidance. Explore the latest trending topics across commerce, advertising and media planning, featuring how-to guides and thought leadership articles on personalization, customer journey analysis, data analytics and more.

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4 ways to drive agency ROI in the next normal

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Engaging sports fans: why brands need to get more targeted

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The 5G market: sizing up the opportunity

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Shaping a B2B marketing strategy that’s driven by data

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Rethinking brand trackers: questions you should be asking your audience

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Why customer journey mapping matters more than ever

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Rethinking advertising: appealing to the LGBTQ+ community

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Why it’s time for beauty brands to reassess their influencer strategy

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The new U.S. consumer mindset & why this data matters more

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Why your segments need a refresh

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Persona spotlight: online TV & movie streamers

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Why psychographic data is crucial in times of crisis

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How to engage consumers now: insights for skincare brands

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The new era of online shopping: how can retail brands stay top of mind?

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Driving brand loyalty in a crisis: what CPG brands should know

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Customer perception: knowing and measuring how your consumers think

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