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Marketing articles

Get more from your marketing with free insight-driven resources and guidance. Explore the latest trending topics across commerce, advertising and media planning, featuring how-to guides and thought leadership articles on personalization, customer journey analysis, data analytics and more.

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5 Things to Know about Working Professionals in 2019

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3 Things Good Media Planners do with Survey Data

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6 Customer-Centric Banks Using Insight to Innovate

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Content Marketing Metrics: Driving Success with Consumer Data

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Why You Need to Localize Your Marketing & How to Do It

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How to Test if Your New Concept Will Work

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5 Ways to Win a Pitch with Consumer Data

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Creating a Content Strategy Targeting Millennials: Here’s How.

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What is the marketing mix and how can you use it?

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Why Smart Insurance Companies are Going Direct to Consumer

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How Exact Audience Validation Can Hone Your Targeting

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Appealing to the Esports Community: Advice from the Experts

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Social Media Advertising: Using Consumer Insight to Make it Work

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CPG Marketing: 8 Things Brands Should Know About their Audience

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Media Buying: Why Consumer Insights Should Come First

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Why Every Creative Brief Should be Data-Driven

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