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Trends articles

The key to making consumer insight work lies in knowing how to interpret it. Browse our latest articles featuring expert analysts sharing exclusive insight and research on the topics that matter, investigating the trends and developments to know on a global scale and by market.

Trends

Digital v Traditional Media Consumption: Q3 2015

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Trends

Why Tinder Has a Lot of Positives to Shout About

Trends

Why Smartphones Will Be Crucial to the 2016 Olympics

Trends

Why Airbnb is Expanding its Business Travel Program

Trends

Apple Music vs Spotify: 3 Things to Know

Trends

Why Facebook Lite is a Sign of Things to Come

Trends

Why the Apple Watch just isn’t good enough… yet

Trends

WeChat Payments: One to Watch

Trends

Why the UK’s General Election was so difficult to predict

Trends

The Social Election… That Wasn’t

Trends

Why LinkedIn Should be Worried about Facebook At Work

Trends

4 Reasons Why the Apple Watch Will be a Success

Trends

What to Know About Tinder in 5 Charts

Trends

GWI Audience: Voters in the UK – Q2 2015

Trends

What to Know About YouTube on its 10th Anniversary

Trends

Is This the End for Ad-Supported Music Streaming?

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