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Trends articles

The key to making consumer insight work lies in knowing how to interpret it. Browse our latest articles featuring expert analysts sharing exclusive insight and research on the topics that matter, investigating the trends and developments to know on a global scale and by market.

Trends

New Year’s Resolutions trends to know for 2023

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Trends

Your Super Bowl 2023 playbook: 6 things to know 

Trends

A (brand) new era of trust: How to rebuild consumer confidence

Trends

The female economy: Reshaping the economic power of women

Trends

Around the world in 50 stats

Trends

International vs domestic vacations: Where are consumers heading in 2023?

Trends

Go big or stay home: the traveler’s budget in 2023

Trends

Why TV streaming services have their eyes on APAC 

Trends

The biggest consumer trends for 2023: A marketer’s guide

Trends

The biggest US consumer trends for 2023: A marketer’s guide

Trends

4 Black Friday shopping trends in the US

Trends

7 truths you need to know about BeReal

Trends

Green consumerism: who cares about the environment?

Trends

Make OOH work for you: four insights for more impact

Trends

How to use qualitative and quantitative research to your advantage

Trends

How to make personal information sharing work for your customers in 2022

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