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Trends articles

The key to making consumer insight work lies in knowing how to interpret it. Browse our latest articles featuring expert analysts sharing exclusive insight and research on the topics that matter, investigating the trends and developments to know on a global scale and by market.

Trends

TikTok’s challenge in Europe

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Trends

Non-voters: who are they and how can they be reached?

Trends

How COVID-19 has changed B2B tech buying

Trends

How brands can optimize their in-game ad strategies

Trends

Persona spotlight: B2B healthcare decision-makers

Trends

Undecided voters: what makes them tick?

Trends

U.S. election: consumer perspectives on mail-in voting

Trends

A byte-sized guide to TikTok and the new social media

Trends

2020 U.S. election: the impact of government and media distrust

Trends

Why we’re redefining gamers

Trends

2020 consumers: the story so far

Trends

4 U.S. media trends and what they mean for advertisers

Trends

U.S. advertising right now: 4 key questions answered

Trends

Combining data for better answers: how are consumer actions really changing?

Trends

U.S. insurance: top concerns among buyers

Trends

Coronavirus: insights from our multinational study wave 5

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