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Trends articles

The key to making consumer insight work lies in knowing how to interpret it. Browse our latest articles featuring expert analysts sharing exclusive insight and research on the topics that matter, investigating the trends and developments to know on a global scale and by market.

Trends

Mental health trends: the looming crisis

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Trends

Green awakening: making sustainability part of the recovery in 2021

Trends

Internet privacy: how consumer opinion is shifting

Trends

Connecting the dots for 2021: a roundup of what’s really changing

Trends

Meet the BETAs: 5 things to know about the rising B2B decision-makers

Trends

Everything to know about the console war

Trends

New expectations in U.S. retail banking

Trends

TikTok’s challenge in Europe

Trends

Non-voters: who are they and how can they be reached?

Trends

How COVID-19 has changed B2B tech buying

Trends

How brands can optimize their in-game ad strategies

Trends

Persona spotlight: B2B healthcare decision-makers

Trends

Undecided voters: what makes them tick?

Trends

U.S. election: consumer perspectives on mail-in voting

Trends

A byte-sized guide to TikTok and the new social media

Trends

2020 U.S. election: the impact of government and media distrust

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