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Trends articles

The key to making consumer insight work lies in knowing how to interpret it. Browse our latest articles featuring expert analysts sharing exclusive insight and research on the topics that matter, investigating the trends and developments to know on a global scale and by market.

Trends

Why we’re redefining gamers

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Trends

2020 consumers: the story so far

Trends

4 U.S. media trends and what they mean for advertisers

Trends

U.S. advertising right now: 4 key questions answered

Trends

Combining data for better answers: how are consumer actions really changing?

Trends

U.S. insurance: top concerns among buyers

Trends

How food brands can have their cake and eat it

Trends

The ‘new normal’ II: will changing behaviors continue?

Trends

The ‘new normal’: how consumers are planning to adapt

Trends

Road to recovery: 4 things travel brands should know

Trends

Rising mental health concerns: why support should be ongoing

Trends

Snapshot: coronavirus and economic confidence

Trends

Snapshot: grocery shopping in the UK and U.S.

Trends

How the outbreak is changing entertainment habits

Trends

Are businesses ready for remote working?

Trends

Persona Spotlight: Generation X

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