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Trends articles

The key to making consumer insight work lies in knowing how to interpret it. Browse our latest articles featuring expert analysts sharing exclusive insight and research on the topics that matter, investigating the trends and developments to know on a global scale and by market.
Trends

Why Social Media is Key for Reaching World Cup Fans

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Trends

Is Online News Reliable? Only One Third of Consumers Believe So
Trends

Why Marketing to Generation Z Means Moving Beyond Tradition
Trends

Why Travel and Fintech Go Hand-in-Hand
Trends

Study: UK Consumers Back GDPR as a Positive Change to Data Privacy
Trends

3 Things to Know about the Evolving Social Media Landscape
Trends

Marketing to Mothers: The Touchpoints to Know on the Path to Purchase
Trends

How to Reach Hispanic-American Consumers on Social Media
Trends

4 Insights into Generation X Every Marketer Should Have
Trends

How Online Consumer Privacy is Evolving
Trends

3 Ways Gen Z and Millennials Use Social Media Differently
Trends

Is Voice Search Set to Transform the Commerce Landscape?
Trends

Super Bowl 2018: 3 Tips for Brands on Scoring Big
Trends

Why is Social Media so Important to Sports Brands?
Trends

Why Social Media is Essential for Targeting Affluent Consumers
Trends

The Mobile Payments Race: Why Tencent and Alibaba Have the Advantage

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