Today’s Chart demonstrates just how mainstream viewing video on social platforms has become.

According to our latest waves of data, 56% of internet users report watching videos on the four major networks, up from 38% in 2015. There’s a strong peak in Latin America, where over 7 in 10 now report doing this, but it’s significant that four of the five regions are above 50%.

Continued investment by major networks – with Facebook launching its video streaming hub, and Snapchat adding original shows to its Discover feature – suggest that engagement with this media will continue increasing in the quarters ahead. And the opportunity for brands is very apparent here, especially when pre- and mid-roll ads on social video are mostly immune from ad-blockers.

Over 1 in 2 Now Watch Video on Social Each MonthExplore data in Platform
Get the GWI Social Q1 2017 Report

You’ve read our blog, now see our platform

Every business has questions about its audiences, GWI has answers. Powered by consistent, global research, our platform is an on-demand window into their world.