The health-based wearables market has seen some notable events recently, with major player Fitbit completing a selection of acquisitions (including competitor Pebble’s software assets) and this month’s Consumer Electronics Show in Las Vegas seeing the launch of a broad range of wearable tech intended to track users’ health and activities.

With many commentators viewing the smartphone market as stagnating, this focus on the health aspects of wearable tech could point towards the future success of the wearable market. Already, it’s 1 in 10 online adults in North America who own a smart wristband, for example, while digital consumers in APAC are also displaying an enthusiasm for these devices.

The affordability and simplicity of smart wristbands is having an impact here, making them more appealing to some consumers than more complex (and more expensive) smartwatches.

1 in 10 in North America Now Own a Smart WristbandExplore data in PRO Platform Download the new Trends 17 Report!


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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