From MMORPGs to casual games, hundreds of millions around the world are still turning to PCs/laptops for gaming activities: as we explore in our new PC Gamers Audience Report, a mighty 48% of internet users say they played a game on one of these devices last month.

Geographically, this trend varies strongly. As a result of the only-recently-repealed ban on games consoles, China is at the very forefront, with 6 in 10 reporting themselves as PC gamers. But the expense of consoles means that other fast-growth markets are also prominent here; half or more in Vietnam, Thailand, Turkey and Brazil say they play games on a PC each month.

Elsewhere, some more mature markets show strongly too – almost half in the US and Canada say they are PC Gamers. But figures fall to about one third in some European countries like the UK and Germany (with the older age profile of some European internet populations having a clear impact here).

By age, 16-34s are the most likely to be PC Gamers (globally, over half are); by gender, there is no divide – women are just as likely to say that they use PCs to play games as men.

mm
mm

Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.

You’ve read our blog, now see our platform

Every business has questions about its audiences, GWI has answers. Powered by consistent, global research, our platform is an on-demand window into their world.

laptop