As publishers tackle the rising usage of ad-blockers, many have resorted to paywalls to counter sliding ad revenues. And as we discussed last week, a decent 1 in 8 are now willing to pay for ad-free news content.
Focus on those who are paying for access to a news service each month and a fair share are ad-blocker users. About 1 in 3 are blocking ads on their desktop, with consistent figures seen across most regions (only in North America do the figures climb higher, to 43%).
Clearly, this is welcome news for publishers, showing that a decent share of ad-blocker users are willing to pay for the privilege of accessing news content without ads.