As publishers tackle the rising usage of ad-blockers, many have resorted to paywalls to counter sliding ad revenues. And as we discussed last week, a decent 1 in 8 are now willing to pay for ad-free news content.

Focus on those who are paying for access to a news service each month and a fair share are ad-blocker users. About 1 in 3 are blocking ads on their desktop, with consistent figures seen across most regions (only in North America do the figures climb higher, to 43%).

Clearly, this is welcome news for publishers, showing that a decent share of ad-blocker users are willing to pay for the privilege of accessing news content without ads.

1 in 3 Online News Subscribers Blocking Desktop AdsExplore data in PRO PlatformGeneration Z Report Q2 2017


Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

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