It’s now almost 60% of the key Millennial group who have an account on Instagram and, as today’s Chart of the Day shows, one reason why the network has become so widely known among social networkers is the likelihood of people posting their Instagram content to other services.

It’s close to a quarter of Instagrammers who say they do this, with Facebook and Twitter being two of the biggest beneficiaries (almost 95% of Instagrammers have a Facebook account).

The average internet user now has 7 social media accounts and, as Instagrammers of all ages are just as likely to be sharing photos to other networks, it’s clear that the platform has made the multi-networking trend work to its advantage.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.

You’ve read our blog, now see our platform

Every business has questions about its audiences, GWI has answers. Powered by consistent, global research, our platform is an on-demand window into their world.