Despite VPN usage often being considered a pretty niche activity, it’s now 1 in 4 internet users who are using them to access the internet via the ‘back door’. And as our newest research reveals, most VPN users aren’t just deploying these tools once in a while.

A considerable 1 in 4 VPN users access via these tools on a daily or near-daily basis, with 70% using them at least once a week. What’s more, figures for daily VPN usage pass the 1 in 3 mark among those in India, the US and Malaysia.

Clearly, using a VPN has become an ingrained and crucial part of getting online for many digital consumers. And as these tools become more accessible and as awareness grows, it’s likely that these numbers will rise still higher.


Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

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