2014 has been a year of big acquisitions, with Facebook snapping up WhatsApp, Amazon shelling out for Twitch and Microsoft adding Minecraft-creators Mojang to its portfolio.

Before eyebrows were raised at WhatsApp’s $19 billion price-tag, though, the year started with the news that Rakuten was buying Viber for $900 million.

By the middle of 2014, Viber was a long way behind some of the big names within the messaging space – trailing WhatsApp, Facebook Messenger and Skype by several percentage points. But while its headline usage figure of 12% might not sound spectacular, its engagement rates in particular markets can be much, much higher.

Viber is most popular of all in the Philippines, where more than 40% of the mobile audience are using it each month. Over a third are also engaging with it in countries like Ireland and the UAE. In fact, with its top 10 markets showing a heavy skew towards fast-growth nations – where internet populations are showing rapid year-on-year growth – Viber is certainly one to keep an eye on.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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