Not only are 16-24s the most enthusiastic users of smartphones but, as our newest research reveals, they are most likely to say that smartphones are their most important device for getting online. Close to half from this age group say this about their mobiles, with only a third of 16-24s identifying laptops as their favored device.

Compare this to the 9% figure that smartphones score among 55-64s and the importance of age-based trends is strikingly clear. In fact, older internet users are much more likely to value desktop PCs (46%) and laptops (40%) over smartphones.


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Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

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