For our midweek post, we compare mobile internet usage among the youngest and oldest age groups within the GlobalWebIndex survey.
Among 16-24s, average daily time on the mobile web jumped from 1.88 hours in 2012 to 2.77 in 2014.
Growth has been much more modest among the older age group, though – climbing from 0.37 to 0.54 hours over the same period. In fact, there’s a direct correlation to be seen here: the younger someone is, the more time they’re likely to be spending on the mobile web each day.
For further detail and analysis on this topic – as well as figures for individual countries – check out our new Digital vs Traditional Media Consumption report (a free summary of which can be downloaded here).
