As we head into the first weekend of the Olympics, this week’s final Chart of the Day looks at how Olympics Fans tend to engage and interact with brands online.
By some distance, Olympics Fans are most likely to be visiting a branded website each month (66%) – an option which has an almost 40 percentage-point lead over all of the others tracked in the chart. Meanwhile, it’s just over a quarter who are reading emails/newsletters from brands, and a similar figure who are engaging with branded videos.
Perhaps significantly, though, two of the top five options involve interacting with brands on social media, and it tends to be in these areas where Olympics Fans over-index the most strongly.
For more information on the digital behaviors and attitudes of Olympics Fans, clients can download our Olympics Fans report here.