To conclude our series on those who are watching video on the major social networks, today’s Chart explores the video sharing behaviors of these digital consumers.
Social Video Viewers are not a passive audience. This group is in fact 26% more likely than average to have uploaded or shared a video on the internet last month (2 in 3 have). They over-index for this behavior on all devices, but mobile stands out with a comfortable lead as the primary go-to destination.
By region, it’s Social Video Viewers in APAC who are most enthusiastic about sharing video online, with around 3 in 4 doing this last month. Nevertheless, all regions perform strongly here, achieving figures of at least 1 in 2. And with these consumers 36% more likely to say that sharing photos or videos with others is a main reason for using social media, their affinity towards video sharing is a clear indication of the potential organic reach that social video can utilize.