For our first post this week, we draw on data from our new Q1 2014 wave of research to look at engagement with wearable technology products such as smart wristbands, watches and glasses.

Already, 20% of internet users aged 16-64 claim to have used at least one piece of wearable tech – an impressive figure, given the relatively short length of time for which they have been available.

Arguably more significant, though, is that a further 43% say they are interested in using these products in the future. And with just a quarter expressing no enthusiasm at all for this type of tech, it’s clear that some of these new devices have the potential to emerge as major internet access points.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.