Overall, just over half of the global online population are now watching TV on-demand through the internet each month – a figure which translates to nearly 800 million people.

Currently, PCs remain the favorite device for this activity – used by 39% of the online audience. But while mobiles and tablets post lower figures – of 20% and 11% respectively – they have the fastest growing audience sizes. As elsewhere, then, it’s clear that mobiles and tablets are increasing in importance as content devices.

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Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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