Overall, just over half of the global online population are now watching TV on-demand through the internet each month – a figure which translates to nearly 800 million people.

Currently, PCs remain the favorite device for this activity – used by 39% of the online audience. But while mobiles and tablets post lower figures – of 20% and 11% respectively – they have the fastest growing audience sizes. As elsewhere, then, it’s clear that mobiles and tablets are increasing in importance as content devices.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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