Hello all and welcome to the GlobalWebIndex monthly briefing!
First of all, as a new global analyst, I would like to introduce myself to all friends of the GlobalWebIndex, and I look forward to working together with all of our clients to help everyone develop a deep understanding of how the rapidly changing technology and social media environments affect companies and brands across a range of industries.
To that end, we are introducing a new GlobalWebIndex monthly briefing, this briefing gives friends of the GlobalWebIndex an overview of key topics and trends that come out of the data along with industry news and insight. The objective is to provide a quick, visual method for understanding these trends and how they fit in with the “big picture”. Your feedback is welcome and please feel free to share the briefing with your colleagues.
The evolution of the Packaged Internet
Wave 4 data due in at the end of February!
Wave 4 of the GlobalWebIndex will be due for release in the tool at the end of February and for IMS users at the end of March, so watch this space for more insight. We have expanded coverage of the survey this time to cover 23 markets, with new countries Hong Kong, Singapore, Indonesia, Philippines and Turkey. In addition the mobile section has been expanded now covering websites accessed via mobile devices, barriers to mobile internet, mobile applications used and e-reader/tablet device behaviour.