With Facebook gearing up for the full global launch of its Facebook At Work service, it’s worth noting that 22% of internet users say networking for work is a key reason for them using social platforms.
This motivation is especially pronounced among 25-34s, something that stands Facebook At Work in good stead considering its parent platform’s popularity among this age group. Also pretty positive is that 1 in 4 current Facebookers list business-related networking as a key reason for engaging with social media.
Of course, LinkedIn remains the dominant network in the enterprise social media field and continues to see healthy growth in active usage figures. So, with most digital consumers happy to adopt a multi-networking approach – maintaining a presence across several platforms – it’s likely that Facebook At Work will become an additional network in this space, rather than a direct replacement.