This week’s final post concludes our preview of the brand new GWI Teens report (download a free summary here) by focusing on the sources that 16-19 year olds use to investigate products and brands.
Across most of the top 10 channels, teens are typically a little less engaged than the wider internet population – a result of this audience being slightly less inclined than other groups to buy products online.
Significantly, though, teens have a small lead for micro-blogs, Q&A sites and mobile apps; this indicates the relative importance of these platforms for younger internet users as well as reflecting their general enthusiasm for newer online channels/services.
