This week’s final post concludes our preview of the brand new GWI Teens report (download a free summary here) by focusing on the sources that 16-19 year olds use to investigate products and brands.

Across most of the top 10 channels, teens are typically a little less engaged than the wider internet population – a result of this audience being slightly less inclined than other groups to buy products online.

Significantly, though, teens have a small lead for micro-blogs, Q&A sites and mobile apps; this indicates the relative importance of these platforms for younger internet users as well as reflecting their general enthusiasm for newer online channels/services.


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Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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