Today we turn our attention to the age breakdown of the tablet internet audience.

What’s clear from the data is that – at a global level – 25-34s form the biggest share of users (38%). This is significantly ahead of all other age groups, including the 35-44s and even the 16-24s (at 24% each).

If we compare this to the age profile of PC/laptop users, the strength of their lead on tablets is abundantly clear. Perhaps more importantly, though, 25-34s are now the leading internet users across all device types, confirming just how important they have become as an online audience.

For the latest mobile and tablet trends, see our brand new GWI Device report – you can download a free summary here.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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