Three years ago today, the PlayStation 4 was launched in North America. And as today’s Chart of the Day shows, it remains the most desired of the major console brands.

Over a quarter of internet users say they are interested in buying Sony’s next-gen console, putting this machine notably ahead of its major rivals. Of course, it’s a significantly smaller section who will convert this interest into an actual purchase, but the clear desirability of the PS4 is certainly good news for Sony – which will surely be hoping that the launch of the new PS4 Pro will convince many of these consumers to purchase, particularly with Christmas coming soon.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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