The chart below continues our look at the topics covered in the new GWI Brand report (you can download a free summary here).

Perhaps the most significant trend is that a mighty 4 in 5 internet users aged 16-64 say they have interacted with a brand in at least one of the 20 different ways we monitor in the GWI survey. And this rises still higher among certain groups – hitting 85% for 16-24s and peaking at an impressive 95% in fast-growth markets such as Indonesia and Vietnam.

Brand websites remain crucial within this process; almost half of internet users say they have visited one in the last month. Somewhat fewer have “liked” a brand (28%) or visited a brand’s social network group/page (22%), but there’s a notable over-index for these behaviors among 25-34s – a group which remains particularly wedded to social media.

Branded videos are a major touchpoint too: 1 in 5 have watched one within the last month and – globally – more people are now visiting YouTube than Facebook each month.

For more insights from our new GWI Brand report, visit our Insight Store here.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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