Our first Chart of the Day this week looks at Facebook Messenger’s recent move to allow multiple accounts to be used on one device.

The new function is a shrewd move by Messenger; among its current user base, 31% say they are sharing their mobile with at least one other person. And with 1 in 10 users sharing a mobile with 4+ people, it’s clear that one install of Messenger could bring an entire family into Facebook’s platform.

Particularly key here is that rates of mobile sharing peak in fast-growth countries, precisely the markets where Messenger has been struggling to gain the type of success that it has seen in North America. This new multi-account functionality could help to address this.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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