With many seeing Apple’s more affordable iPhone SE handset as an attempt to win new customers in fast-growth markets, today we look at where the iPhone name resonates the most strongly.
Globally, it’s almost 3 in 10 internet users who say they would consider purchasing an iPhone – putting Apple at the top of the table, just ahead of Samsung on 24%.
But split this by country and it’s clear that the iPhone has its biggest appeal in emerging markets. Although as many as 25% in places like the UK and USA as well as 20% in Japan would consider getting one, fast-growth markets occupy 14 of the top 15 slots (including China and India, which are particularly key given their booming numbers of internet users).
Clearly, converting expressed interest into actual sales is far from straight-forward. Nevertheless, figures like these make it clear why Apple would want a handset which combines the iconic iPhone name with a more affordable price-point.