With the Premier League season now in full swing, today we explore the new Brand section of our Core research to take a look at online viewing behaviors among supporters of one of the biggest clubs – Manchester United.

While there’s no denying the appeal and popularity of watching a big sports game live on a large TV screen, our Chart shows that, across each of the world regions, more than 65% of Manchester United fans are watching sports online. Figures reach as high as 76% in APAC, underlining that – for these fans – online really is a key part of their sports viewing experience.

With these supporters being 23% more likely to say they want brands to connect them with other fans, the opportunities to engage them as they watch coverage are clear to see.

The new Brand section of our research will be released on PRO Platform shortly.

3 in 4 Man Utd Fans Watching Sports OnlineExplore data in PRO Platform
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Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

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