We’ve long heard that “Content is King”, but GWI’s latest data shows just how important video clips have become as a source of entertainment for the online population.

By the end of 2013, 77% of internet users said they had viewed a video clip in the last month – a figure which corresponds to more than 1.152 billion people (up from 711 million back in early 2011).

PCs still remain the biggest device for this behavior in terms of overall audience size, but it’s significant that 626 million people are watching video clips via a mobile. It’s seen a 30% increase in numbers over the last year alone, reflecting the still growing importance of mobiles as a content consumption device.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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