With our new GWI Device report now released (download a free summary here), today we take a look at where smart TVs and streaming devices have made the greatest headway so far.

Globally, it’s now 1 in 3 internet users who have a smart television and 12% who own a TV streaming device. There’s not inconsiderable overlap between these two devices, however, with about 1 in 5 smart TV owners having a streaming stick too. So, it’s not always the case that people have one or the other.

At a country level, Mexico and the USA set themselves apart, both being places where close to half of internet users own one of these devices. Highly relevant to this is that the US is home to many of the leading OTT services like Netflix, and that consumers in the Americas tend to watch TV for the longest period of time per day.


Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.