Online adults are now as likely to own a smartphone as a PC/laptop and the boom in mobile ownership is having a clear impact on the online shopping behaviors of digital consumers.

46% of internet users are now turning to mobile at least once a month to engage with online commerce. These rates may still lag behind those seen for PC/laptops (73%) but it does represent a 20-point increase from the end of 2012.

What’s more, consumers in APAC are showing just how impactful mobiles can be in the purchase journey. In this region, 6 in 10 are shopping online using their smartphones each month. The constant evolution of smartphones and increasing mobile-optimization of the online shopping experience means that it may not be too long before we see these figures repeated in other world regions.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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