Continuing our look at interest levels in a range of new products and services, today we place a spotlight on the numbers keen to rent rooms and apartments via Airbnb-style platforms.

Overall, nearly half (49%) of internet users say that they’ve either done this already or are interested in doing it in the future – showing just how widespread Airbnb’s appeal has become.

Enthusiasm peaks among the top income and lower age groups. Unsurprisingly, though, it falls in line with family size: the more children someone has, the less keen they are to choose Airbnb over more formal types of holiday accommodation.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

You’ve read our blog, now see our platform

Every business has questions about its audiences, GWI has answers. Powered by consistent, global research, our platform is an on-demand window into their world.